How Do I Get a Trademark in CT?

A trademark is a valuable asset that helps protect your business name, logo, slogan, or other unique identifiers from being used by competitors. In Connecticut, trademarks can be registered at the state level through the Secretary of the State's office, or at the federal level with the United States Patent and Trademark Office (USPTO) for broader protection.

Why Register a Trademark?

✔ Exclusive Rights – Prevents others from using a similar name, logo, or slogan in the same industry.

✔ Brand Protection – Establishes your brand identity and prevents confusion in the marketplace.

✔ Legal Recourse – Gives you the right to take legal action against infringers.

✔ Business Value – Strengthens your brand’s credibility and adds value to your business.

How to Register a Trademark in Connecticut

If your business operates only within Connecticut, you can register a trade or service mark with the Connecticut Secretary of the State's office.

Step 1: Form a Business Entity (Optional)

While not required, many businesses choose to form an LLC or corporation before applying for a trademark. This ensures that the business—not just an individual—owns the trademark.

Step 2: Conduct a Trademark Search

Before applying, you must verify that your trademark is unique and not already in use.

✅ Search the Connecticut Trademark Database – Visit the Connecticut Secretary of the State’s website to check for similar registered trademarks.

✅ Search the USPTO Database – If you plan to expand outside Connecticut, check the USPTO’s trademark search system (TESS) to avoid conflicts.

✅ Domain & Social Media Availability – Secure your business name across websites and social media to strengthen brand protection.

Step 3: Complete the Trade and Service Mark Application

Download and fill out the Trade and Service Mark Application from the Connecticut Secretary of the State's website. You’ll need:

📌 Your business name & contact information

📌 A clear description of the mark (word, logo, slogan, etc.)

📌 A sample showing how the mark is used in commerce

📌 The goods or services associated with the mark

📌 A filing fee (varies; check the state website for current rates)

Step 4: Submit the Application

Submit the completed application online or by mail to the Connecticut Secretary of the State’s office. The approval process may take several weeks.

✅ Once approved, your trademark is valid for five years and can be renewed.

Federal Trademark Registration (For Interstate Commerce)

If you plan to operate in multiple states or online, you should register your trademark with the United States Patent and Trademark Office (USPTO).

Step 1: Conduct a Federal Trademark Search

Search the USPTO’s database to ensure your trademark isn’t already registered.

Step 2: Prepare & File a Federal Trademark Application

📌 File online through the USPTO’s Trademark Electronic Application System (TEAS).

📌 Choose the correct trademark classification for your industry.

📌 Provide a specimen (proof of use) showing your mark in commerce.

📌 Pay the federal filing fee (typically $250–$350 per class of goods/services).

Step 3: Wait for Examination & Approval

• A USPTO examining attorney will review your application (may take 6–12 months).

• If approved, your trademark is published for opposition (giving others a chance to challenge it).

• If no objections arise, your trademark is officially registered and renewable every 10 years.

Trademark Requirements

To qualify for a state or federal trademark, your mark must meet the following criteria:

✅ Distinctiveness – The trademark must be unique and not generic.

✅ No Conflicts – It cannot be too similar to existing trademarks in the same industry.

✅ Used in Commerce – You must actively use it for goods or services (not just an idea).

✅ Source Identification – It must clearly identify your business as the source of the goods/services.

Can You Trademark a Personal Name?

Yes! You can trademark your personal name if:

✔ Your name is used in commerce (e.g., a brand, celebrity name, or business name).

✔ Your name has distinctive branding value beyond just identifying an individual.

✔ You want to protect against cybersquatting (unauthorized use of your name online).

Example: Celebrities and public figures often trademark their names (e.g., Oprah®, Nike®).

Need Legal Help Registering a Trademark?

Attorney Sean-Michael Green can help you secure, protect, and enforce your trademark rights. Whether you’re applying for a Connecticut trademark or need federal registration through the USPTO, we provide expert guidance to avoid costly mistakes and ensure your brand is legally protected.

Protect your brand. Secure your business. Own your trademark.